From Sanlam and King James new Private wealth campaign: "Almost 80% of parents today do not believe their children are properly prepared to safeguard their family fortune. Growing up in a picture-perfect Instagram world, thinking about the value of money and the effort required to preserve it can be concepts far from our children’s minds. No wonder then, that 70% of affluent families will lose their wealth by the second generation and 90% by the third. We put this alarming trend to the test by exposing the children of two families to their parents’ hard-earned fortunes in real time. Watch The Family Fortune to see just how easy it is to lose it all.
Agency: King James Production Company: Velocity Director: Rob Smith Producer: Anco Henning DOP: Pierre de Villiers Editor: Paul Speirs @ New Creation Collective