Good Business: THE STORY OF A SOUTH AFRICAN RETAIL GIANT www.goodbusinessfilm.com
This story captures how love, compassion, and forgiveness can combine in a successful business model. Raymond Ackerman, with the support of his wife Wendy, ignored the laws of apartheid to grow an ethical business. While many families fled South Africa under apartheid, the Ackermans stayed to leverage their own powers for good. They pioneered breakthrough marketing insuring that food prices would come down to affordable levels. Raymond and his wife built their company based on merit, not the color of one's skin.
Directed By Rob Schermbrucker Produced By Miranda Magagnini & Slingshot Media Supported By The Fetzer InstituteEdited by Joe Krenzer and Paul Speirs
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