Good Business: THE STORY OF A SOUTH AFRICAN RETAIL GIANT
This story captures how love, compassion, and forgiveness can combine in a successful business model. Raymond Ackerman, with the support of his wife Wendy, ignored the laws of apartheid to grow an ethical business. While many families fled South Africa under apartheid, the Ackermans stayed to leverage their own powers for good. They pioneered breakthrough marketing insuring that food prices would come down to affordable levels. Raymond and his wife built their company based on merit, not the color of one's skin.
Directed By Rob Schermbrucker
Produced By Miranda Magagnini & Slingshot Media
Supported By The Fetzer Institute
Edited by Joe Krenzer and Paul Speirs